Abstract
Based on the survey carried out by Management Development Institute, Gurgaon and KPMG India, the paper suggests a framework to utilise supply chain management as key to success for e-commerce, business-to-business and business-to-commerce ventures. The paper also concluded that the success will lie to those companies who will be able to tailor its physical and information supply chain to the e-commerce application for fulfilment of customer demand and effective and efficient flow of information, material and cash among supply chain members and intra-organisational departments.
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