Abstract
With the acceleration of Taiwan corporate internationalization, roles of expatriates have also become more and more important. Therefore, domestic, academic and commercial circles on how an enterprise assigns its expatriates effectively to increase expatriate success rate, decrease losses of tangible and intangible assets and accordingly enhance competitive advantage are given by the study. In this study, 450 copies of questionnaires in total were distributed to top managers, senior staff and expatriates of international enterprises in Gaoxiong Qianzhen Processing Zone. As such, 222 copies of valid samples were recovered and the valid recovery rate was 49.3%. SPSS Analysis Software was used for empirical research and analysis. Finally, in this research, suggestions were made on expatriate assignment strategies of international enterprises. It is hoped that these suggestions would provide references, in respect to overseas investment human resource management, to small-and-middle Taiwan enterprises. Key words: Expatriate successful factor, transnational enterprises, expatriate assignment strategies, overseas investment.
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