The Success Story Of Tepus Tourism Village In Gunungkidul Regency Yogyakarta Indonesia

Abstract

Covid 19 pandemic hits tourism in Yogyakarta Indonesia including Desa Wisata (Tourism Village). Desa Wisata Tepus in Gunungkidul Regency of Yogyakarta Indonesia has many interesting tourism attractions such as home-made Batik, Silver jewellery, beautiful beaches and local culinary. However, those tourism attractions were not promoted and managed properly in the beginning as only limited tourist who come before the year 2022. This research is implemented to find out factors that effect from nothing to well-known tourism destination. The Research Question are what factors that make this village improvement and receive award from the government as well as Do Marketing Communication becomes one of the factors on the improvement. A qualitative method that used in-depth interview, Observation and Library Research toward management of Desa Wisata Tepus and key personnels from Gunungkidul Tourism Office were implemented to find out the best strategy to create from Zero to Hero success journey. The 2nd winner of Desa Wisata award 2022 category souvenir is the critical improvement point for Desa Wisata Tepus. It is expected that the result of this research will be the guidance to create another successful story of Desa Wisata and other tourism destination.