Abstract
This paper gives an overall analysis of the advertisement of “Atkins Chocolate Chip Granola Bar” from the aspects of linguistic description (graphological style markers, lexical style markers, syntactic style markers, grammatical style markers, and semantic style markers), textual analysis (the layout and the paragraph development, cohesive devices) and contextual analysis (medium of communication and role-relationship) by the application of modern linguistic theory and stylistic analysis pattern in order to find out the general stylistic characteristics of commercial advertisements. This paper can help readers better understand and appreciate the language of English advertisements.
Highlights
Since this is a Stylistic Analysis of the Magazine Advertisement, two respects should be made clear: stylistic analysis and advertisement.Stylistic analysis is a normal part of both linguistic and literary studies
Stylistic analysis in linguistics refers to the identification of patterns of usage in speech and writing
Stylistic analysis is generally concerned with the uniqueness of a text; that is, what it is that is peculiar to the uses of language in a literary text for delivering the message
Summary
Since this is a Stylistic Analysis of the Magazine Advertisement, two respects should be made clear: stylistic analysis and advertisement. In literary studies the purpose is usually an adjunct to understanding, exegesis, and interpretation In both cases, an extremely detailed and scrupulous attention is paid to the text. Stylistic analysis is generally concerned with the uniqueness of a text; that is, what it is that is peculiar to the uses of language in a literary text for delivering the message. Magazines and newspapers have become one of the most effective ways of providing information, and the advertisements in magazines and newspapers can achieve good effects, they are novel-designed, concise and colorful which are full of aesthetics and can be fast read in order to attract people’s attention as much as possible, and arouse readers’ strong purchasing desire and persuade them to buy the products. This paper intends to analysis one of the magazine advertisements from the aspects of Linguistic Description, textual Analysis and Contextual Analysis, aiming at finding out its stylistic characters
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
