The Study on Development Direction of Game Exhibition : Focusing on Exhibition Venue Decision and Gamification Strategy

Abstract

This paper is a study on development direction of game exhibition focusing on international game show through exhibition venue decision theory and gamification strategy. The gamification is the idea of using game related elements & thoughts, aka gamethinking, to solve problem and engage players. A well-gamified things(exhibition) can give players the supreme user experience, aka Player Experience(PX) causing playful behavior and a positive mindset. This proposal treats the gamified exhibition as the most effective way for meaningful facility and environment. This paper analyzes the theories and the previous researches about the venue decision of the exhibition, and compared the features and infrastructure of the major game exhibitions around the world and searched for the development direction. In order to overcome the limitation of the existing game exhibition, this paper suggested a method of gamification as a way to provide more exhibition experience and to improve the re-visit rate. From the gamification point of view, specialization strategies for each local government, exhibition operation strategy, exhibition space directing strategy, and surrounding infrastructure strategy were presented. The main goal of a gamified exhibition is to encourage greater engagement in exhibitor (player) and to make more interested experiences through gamification(gamethinking) strategy.