Abstract

Introduction. Competent self-expression determines success in planning and promoting the goals of a communicator focused on achieving results in different spheres of life. At the same time, preferred behavioural strategies and personality features are not always apprehended by a person and, consequently, not always used effectively. The urgency to study the problem is due to the insufficient representation of studies of behavioural strategies and individual psychological characteristics of subjects.Purpose. Study of the interrelationships of individual psychological characteristics and behavioural strategies of selfexpression of personality at different stages of professional formation and development.Materials and Methods. The following methodological tools were selected: the methodology for diagnosing the level of reflexivity, the questionnaire Style of Self-Regulation of the Behaviour ― SSB–98, the Test of Affiliation Motives, the Personality Orientation in Communication Test, the Self-Confidence Test, the questionnaire Volitional Qualities in person, the questionnaire Strategies of Self-Expression.Results. Girls prefer the strategy of ‘anxiety to please’ and ‘tracking the impression made’, boys prefer the ‘variability of behaviour’. Women are less likely to track the impression made on the interlocutor and, if necessary, they can dominate and manipulate. Men, in contrast, more closely monitor their behaviour peculiarities and do not tend to show dependence and weakness. Self-confident subjects are characterized by social courage and initiative and apply the ‘self-promotion’ strategy. Dialogical ― strive to be accepted by the target audience, take the initiative. They are not characterized by the strategy of ‘variability of behaviour’. Reflexive subjects are characterized by the use of dialogue and the use of the strategies ‘variability of behaviour’ and ‘self-promotion’.Discussion and Conclusion. It is assumed that the unoften use of the ʻimpression trackingʼ strategy by women is related to the action of the gender education mechanism. It is confirmed that at different stages of age and professional development, behavioural strategies are conditioned by individual psychological characteristics of the personality, which are in demand in the process of self-expression. The data obtained contribute to the theoretical substantiation of the problem and allow us to develop a model of the self-expression of a personality depending on its psychological characteristics.

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