Abstract
The article considers the youth subculture from the position of its place in the cultural and educational environment on the example of universities in Tyumen. The authors concluded that the concept of subculture accumulates a certain system of values and attitudes inherent in this or that isolated social community, as well as their ways of behavior and life styles. In the process of analysis it was determined that there was a positive attitude towards youth subcultures in universities. At the same time, the educational environment of universities is not always able to accept the diversity of youth subcultures. In this regard, the authors proposed some areas of interaction between universities and youth subcultures - the introduction of trendy elective courses in the educational space, the development of technical creativity through the maker culture, strengthening the health of students through the introduction of sports subcultures, etc.
Highlights
The new millennium was marked by a change of ideological course in many countries, including Russia, and by a change and development of cultural traditions of society
Youth subcultures are directly related to the lives of young people starting from the school bench
Each individual subculture has its own history, but what do we know about the origin of this phenomenon? Figure 2 shows some of the reasons for the formation of youth subcultures in society, highlighted by foreign and domestic researchers
Summary
The new millennium was marked by a change of ideological course in many countries, including Russia, and by a change and development of cultural traditions of society. The flagship of change at all times is young people, who extrapolate the social changes taking place to their conceptual level. The globalization of the information and communication space and the rapid development of information technologies have contributed to the rapid spread of the youth subculture movement across the world. The crisis of social institutions (M.V. Morev, V.I. Popova, 2010) is considered by some authors to be the factors of its spread; the rejection of the established social foundations, values of the adult world and the protest against them, the search for oneself and one's place in society, typical for the young generation, are the basis for the formation of subcultures. The scale of social-economic, ideological, and political transformations in the society increases the tendency of informal youth groups formation The scale of social-economic, ideological, and political transformations in the society increases the tendency of informal youth groups formation (A.I. Kravchenko, 2004)
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