Abstract

The development of science and technology contributes to the progress of society and changes the way of life of people in all aspects, including the necessary components of modern human activity, such as education, communication and production. Looking at the trajectory of the historical development of culture, we can see that along with scientific and technological progress, not only social culture is changing, but also the ways of our communication. Culture, being influenced by the improvement of technology, effectively uses scientific and technical means for its own development, and the development of modern Chinese painting is naturally integrated into it. The evolution of science and technology has expanded the ways of communication and dissemination of Chinese painting, as well as the forms of presentation of works of art. Therefore, the multifaceted influence of mass media and technology on social culture is a subject that requires serious study. We must effectively use scientific and technical means for our own purposes, but not replace live communication with them. Currently, society is facing a growing trend towards the use of mass media as a means of communication, which is an unavoidable reality. It is believed that in the future, progressive technologies can help us overcome the limitations of more communication and dissemination of information and bring "media quasi-interaction" closer to "real interaction".

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