The Study of the Double Color Matching of the Elderly Assistive Products Based on the Kansei Engineering

Abstract

The purpose of this research is to study the cognitive preference of the old people in the color matching of assistive products. First of all, the elderly assistive products color matching was analyzed. Based on this point, the double color samples color matching software was designed, and there are 858 valid two Color harmony pictures were obtained. Secondly, there were 50 pairs of Kansei words were obtained through investigation and research. Using Multidimensional scaling method and Clustering analysis method, there were 5 pairs of representative Kansei words were extracted: Emotional-rational, Traditional-modern, Natural-technological, Massive-leggiere”, Rigid-soft. According to above, were aimed to give score to 20 subjects(Contains the elderly group and young group)through the E-prime software, using the Likert scale to grade 858 valid two Color harmony pictures. The perceptual evaluation value of 5 pairs of representative Kansei words with 858 valid two Color harmony pictures were obtained. Finally, the different cognitive preference of double color matching for assistive products of the old people was obtained through the statistical analysis. The results can not only provide reasonable color recommendations, but also shorten the production cycle.