Abstract

The introduction of precision farming technologies at agricultural organizations in Russia is proceeding at a slow pace, that makes it necessary to find ways to intensify this activity. The study aims to identify opportunities, threats, strengths and weaknesses and develop scientific and practical recommendations on strengthening the use of precision farming technologies in agriculture. Agricultural experts were involved in assessing these characteristics. The strengths include raising awareness of agricultural managers and specialists about the progress in work performed (the conditional index is 4.13 points) and reducing the consumption of material resources (3.83 points). The introduction of these technologies is encouraged with the availability of the Internet at rural areas (3.56 points). The greatest concern is about the functional and physical depreciation of the material and technical base (3.98 points) and insufficient government support (3.44 points). It is necessary to develop governmental targeted measures on increasing state support for updating the material and technical base of agriculture, restoring the human capital in the industry, and developing technologies for precision farming of domestic (Russian) production, which will reduce the dependence on exchange rate fluctuations.

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