Abstract
In the course of developing regional tourism resources, there are certain strength, weakness, opportunity and treat, which can be exchanged each other. To analyze SWOT factors scientifically and suit measures to local conditions serve to change disadvantages into advantages and challenges into opportunities. The paper analyses SWOT in Xinxiang city and realizes that Xinxiang should establish itself both in resources and market. Xinxiang should develop from all directions and depth.
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