The Study of Smokers' Attitude and Behavior in China Based on Data Mining Methods

Abstract

Using data mining methods, this paper studies the smokers' attitude and behavior in China. The sample data are from 12 provinces including Yunnan, Shandong, Guangxi, Guangdong, Jiangsu, Shanghai, Beijing, Zhejiang, Jiangxi, Hubei, Hunan and Sichuan. Based on the research and Frame Work Convention on Tobacco Control of World Health Organization, the paper puts forward corresponding strategies of smoking control in our country. Keywords—Attitude and behavior; Correspondence analysis; Association rules; Tobacco control strategy. I. INTRODUCTION With the development of the tobacco industry, china has been the largest tobacco producing and consuming country in the word. The development of tobacco is related to the economy of nation, but tobacco do a great harm to the public's health. WHO(2010) has pointed out that tobacco dependence is a chronic addiction disease, that is listed in the international diseases classification, and Xiao et al(2008) confirm that tobacco is one of the critical threats to human health. Therefore, it is essential to put forward an effective tobacco control strategy which will be very propitious on the public health. In recent years, studies on tobacco control strategy, which were done at home and abroad, while were mostly focused on teenagers, few were focused on smoking attitude or behavior and the reasons why they smoke. Diverse population characteristics of smokers are considered in this paper, it is more comprehensive. In addition, the previous studies on smokers' attitude and behavior were few related with tobacco control strategy, the existing research did not make a profound analysis. Therefore, it is a key point in this paper of combining results of analyzing the smokers' attitude and behavior with the perspective of tobacco control strategy in all countries, especially in developed countries, and we propose some suggestions on tobacco control strategy in China.