Abstract
The purpose of the study was to discuss the relationship among leisure experience, perceived value and behavioral intentions for the tourists in Xitou Monster Village, Taiwan. 260 copies of questionnaire were distributed and 247 copies were effective. The data was analyzed by using descriptive statistics analysis, exploratory factor analysis, reliability analysis, validity analysis and linear structural equation modeling. The results were as follows: 1. The tourists background are mostly: female, 21~30 years old, living in the north, graduated from universities, monthly income under NT$20,000, traveling with relatives, driving by self and introduced from friends; 2. The result of path analysis indicated that leisure experience had a significant impact on perceived value; leisure experience had a positive effect on behavioral intentions; perceived value would positive affect on behavioral intentions. According to the result, suggestions and managerial implication also recommended.
Highlights
IntroductionDue to changes in the industrial structures, reduction in working hours as well as the government to promote two-day weekend, to make people conscious of the rise in leisure, participate in a variety of leisure activities prosperity in weekend, creating a coming era of the leisure, and booming the leisure business and attracting management attentions.While increasing in leisure awareness, and resulting to improving domestic tourist during weekends, generating the advent of leisure time, leisure is the remaining time people stay away from working force to engage in activities other than working or regular life; and at the same time those leisure activities obtain the meaningful learning or attain some experiences or feelings (Kao, Wang, & Chang, [1]), how to relieving pressure by leisure traveling, enhance perspectives or escape from a formal life, to enrich
Leisure experience, perceived value and behavioral intention are toward positively satisfaction or agreement
The structural equation model was used, according to Huang [28], situational variables assigned if the absolute value is greater than 3, it was viewed as extreme skewness, kurtosis absolute value greater than 10 would be a problem, after statistics showed that all variables in this study of absolute value of skewness was 0.24 to 1.41; peak of the absolute value from 0.36 to 2.21 were within the acceptable range, Maximum Likelihood (ML) was used to estimate the model
Summary
Due to changes in the industrial structures, reduction in working hours as well as the government to promote two-day weekend, to make people conscious of the rise in leisure, participate in a variety of leisure activities prosperity in weekend, creating a coming era of the leisure, and booming the leisure business and attracting management attentions.While increasing in leisure awareness, and resulting to improving domestic tourist during weekends, generating the advent of leisure time, leisure is the remaining time people stay away from working force to engage in activities other than working or regular life; and at the same time those leisure activities obtain the meaningful learning or attain some experiences or feelings (Kao, Wang, & Chang, [1]), how to relieving pressure by leisure traveling, enhance perspectives or escape from a formal life, to enrich.
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