Abstract
This research aimed to focus on electronic service quality, social influence and electronic word of mouth effects impacting purchase intention from Facebook shoppers in Bangkok to find out suggestions for Thai stores that sell products via Facebook social media website to enhance their electronic service quality and develop marketing channel to gain more customers. Self-administered questionnaire was applied to collect the data. Based on 408 respondents, clothes, bags, shoes and fashion products are the most popular products which respondents purchased via Facebook store. The researcher found that e-service quality, social influence and electronic word of mouth have the positive relationship with purchase intention significantly. Additionally, the most important factor affecting purchase intention is e-service quality
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