Abstract

Abstract The study of cognitive semiotics first took the form of “cognitive linguistics + Peircean semiotics” in China in 2005. Two years later, the term “cognitive semiotics” (CS) began to be introduced to Chinese scholars, who came to learn the names of pioneers such as Daddesio, Brandt, Thom, Stjernfelt, Bundgaard, and others, situated mainly in Europe. Since then, Chinese CS scholars have devoted themselves to the theoretical exploration of CS focusing on such topics as metaphor and symbolization, cognitive steps in semiosis, humor comprehension, interpretation of polite utterances, the deictic center, etc. Moreover, some scholars have focused on the application of the theory in fields such as literary analysis, the interpreter’s mind style, education, disaster symbols, architecture, etc.

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