The Study of Choice on the Influence of Consumer’s Take-out Food Electronic Commerce in China

Abstract

The development of take-out food industry is closely related to economic growth. The epidemic situation in recent years has further promoted the vigorous development of the takeout industry. This study analyzes the basic data of the collected samples. The reasons why the respondents used the take out food e-commerce were for daily meals. We conduct pearson correlation analysis on the factor dimensions of the items: transportation service, food safety, delicious food, promotion method, transaction perception are highly correlated. Further analysis shows that each factor affects the value of the determination coefficient. In the way of transportation service and promotion method, these two factors have higher path coefficient values. Therefore, the take out food industry can find the main factors to improve the industrial service quality from the above factors.