The Study of Brand logos Dimensions on Performance of Ilam National Company of Oil Products performance

Mojtaba Karami,Mohammad Aidi

doi:10.5539/mas.v10n12p165

Abstract

Nowadays the brands play such an important role in marketing that some authorities consider them as a complete product and believe that customers buy that brand rather than the products. Therefore recognizing the effective factors in choosing the brands and investigating the functional benefits of brand makes various studies necessary. This study tries to examine the effects of brand names and logos in Ilam Oil products Distribution Company's performance. This study is a survey one with an empirical structure. The sample consists of the constant customers of Ilam Oil products. According to statistic findings 30 variables have been effective in the role of brand and logos in Oil Company’s performance. The first group of the variables include the brand's functional benefits. The second our is logo's benefits. The third involves the aesthetic appeal of brands while the other goes to brand identification and customer brand commitment.

Highlights

Design moves things from an existing condition to a preferred one
In order to be sure from the statistical analysis resultant be investigate the balance between theoretical comprehensiveness and the data, the structural model was used as follow: 3) The main Hypothesis: There is a significant relationship between the brand logo and the Ilam Oil Company's performance
The results indicate that the aesthetic appeal or the Oil Company impacts positively the firm performance

Summary

Introduction

Design moves things from an existing condition to a preferred one. brands are important intangible assets that significantly influence firm performance. The harsh business reality for firms remains that customers view many brands as indistinguishable and commonplace. A brand is typically served as a means for resolving the problem of indicting uishabity of customers (Barth et al, 2003). As one of the most salient visual elements of a brand, logos facilitate the identification of the brand and its differentiation from competing alternatives. Throughout history, logos have enabled the efficient identification of individuals, for example in ancient china, emperors used a dragon as a symbol of imperial power, and groups and movements like the cross on top of the churches or the swastika on Buddhist temples. Prior researches on branding indicate the logos act as the primary visual representation of a brand's general image and meaning

Methods

Results

Conclusion