Abstract
The shopping mall concept has emerged to provide unique mall facets to satisfy consumers that search for the ultimate shopping experience. Under one roof different sellers are assembled together with food outlets and entertainment to fulfill the requirements of consumers. Gradually an awareness of over-consumption has risen together which calls for reuse activities that reduce the consumption of new products. As an answer to the concept of a mall for sustainable practice, a recycling mall has been developed in Eskilstuna, Sweden. This study has been undertaken to understand the practice of the recycling mall and its encompassing reverse value chain activities. This is primarily done in two phases i.e., first to understand the backend operations by visiting collecting and sorting facilities and secondly to comprehend the perspectives of the management team by interviewing them. The findings from the current study suggest that the unique concept of recycling mall create a positive awareness among the customers to reuse, repair and redesign used products. An individual gets a unique experience to donate and purchase clothes, sports equipment, and construction material under one roof
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