Abstract
Many aspects impact the decision to select universities in a particular country. Based on the pull factors, Vietnamese students choose to join a given UK university because of political stability, lifestyle, the image of the institution, learning English, cost, quality of courses, the ability to succeed and job prospects. That is why Vietnamese students select highly marketable courses. Contrarily, the push factors for Vietnamese students to select UK universities include reference groups like family and friends, academicians, students, and alumni. The paper also compares these factors to other prospective students from China, Taiwan, Malaysia, Hungary, and other countries globally.
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