Abstract
Built on the integrated theoretical framework of antecedents of flow and expectation confirmation model (ECM), this research investigates the way flow experience drives the online students’ intention to engage in online English teaching platforms. This study focused on the online students engaged in online English learning platforms in Taiwan. A total of 500 online students were selected. An online survey was conducted with the help of a marketing research agency located in Taiwan. According to the results, the online students’ flow experience was found to be in a significant relationship with continuous intention. The antecedents, including perceived enjoyment, challenge, and situational involvement, were found to be in a positive relationship with flow experience; however, confirmation and perceived vividness did not have significant effects on the flow. Furthermore, flow and confirmation were found to be in a significant relationship with perceived usefulness and satisfaction. Moreover, perceived usefulness was found to be in a significant relationship with satisfaction and continuous intention. Lastly, satisfaction was found to be in a significant relationship with continuous intention. Finally, the questions proposed in this research with their empirical findings offer profound understanding for establishing a well-devised online English learning platform that can motivate online learning. These results and managerial implications for online English language platforms are innovative and significant in practice.
Highlights
Nowadays, online learning platforms offer an educational atmosphere to learners and individuals concerned with enhancing their knowledge about the current advancements in certain disciplines
According to the findings of the study, the flow was found to be in a significant relationship with continuous intention
This study proposed a model founded on the flow theory, expectation confirmation model (ECM), and DeLone and McLean’s (IS) framework to investigate if quality considerations impacted the nurses’ continuous intention to use the online learning platform
Summary
Online learning platforms offer an educational atmosphere to learners and individuals concerned with enhancing their knowledge about the current advancements in certain disciplines. These online platforms are utilized by a huge number of individuals simultaneously, not including any time, or location limitations. An evolving question rising from offering learning opportunities to various types of learners is the model of an online platform that can explain the activities of its users to adjust its content corresponding to user conduct and requirements. An online learning platform will maintain a track of the activities that its users produce while using it and present recommendations to the learner to attain the education results in a well-programmed approach.
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