Abstract
The aim of this study is to examine how ethics influence students’ cognitive and affective-based trust during COVID-19 pandemic and explore their information seeking activity when faced with limitations learning process. The sample consists of 610 participants through a survey study with Structural Equation Modeling to test the research hypotheses. We found both ethics has positive and significant effect to trust (e.g., cognitive- and affective-based trust), which subsequently positively effects on information seeking among students’ toward Facebook as a tool to promote their activities, The recent study’s has contributed to the academic field shows that Facebook is a tool for communication and interaction with others by seeking information, which ethics and trusts an essential exogenous factor. In practical area, education stakeholders’ should address and identify their students’ to improve their learning performance. Also, it should focus on enhancing the contents and processes of its students’ interactions to foster communication and value propositions in creating unique and valuable experiences.
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