Abstract
The objectives of the study were as follows: (1) to study the student relationship management system process with intelligent conversational agent platform, (2) to design the student relationship management system process with intelligent conversational agent platform, and (3) to evaluate the student relationship management system process with intelligent conversational agent platform provided by seven experts who had experience in a related field. The study findings suggested that the student relationship management system process with intelligent conversational agent platform consists of four main dimensions: (1) Strategic, (2) Operational, (3) Analytical, and (4) Collaborative. After analyzing the data, it showed that the overall result of the evaluation of the student relationship management system process with intelligent conversational agent platform was at a very high appropriate level, which can be applied to real situations.
Highlights
The advancement and development of technology change the world from the past in various aspects, such as more intelligent automatic data processing and great amount of data in a huge database that can be used for in-depth analysis to predict the potential situation happening in computer devices or smaller mobile phones that can be carried everywhere (Nambisan et al, 2019)
The study findings suggested that the component of student relationship management system process with intelligent conversational agent platform base on Intelligent student relationship management of Nutthapat and Panita consists of 8 components: (1) Student relationship management strategy, (2) Student life cycle, (3) Student retention, (4) Student services (5) Student identify, (6) Valued student experience (7) Value proposition development and (8) Network development
It showed that the overall result of the evaluation of the student relationship management system process with intelligent conversational agent platform was at a very high appropriate level, which can be applied to real situations
Summary
The advancement and development of technology change the world from the past in various aspects, such as more intelligent automatic data processing and great amount of data in a huge database that can be used for in-depth analysis to predict the potential situation happening in computer devices or smaller mobile phones that can be carried everywhere (Nambisan et al, 2019). The university plays an important role in building a workforce that will contribute to the development of the country. Graduates are both the workforce and the product of the university, as well as indication of the quality in education arrangement. In the view of marketing, “international student loyalty” is the prominent goal in the management of relationships with students due to the following three reasons: 1) the income of the university must be stable, so it will be able to run smoothly, 2) the loyalty and commitment to the university of students enable them to have positive attitudes towards education and lead to more contribution in teaching and learning processes. Student relationship management (SRM) is the implementation of the strategy of “Customer Relationship Management (CRM),” which is adjusted to fit with the context of education aimed to build and maintain relationships between http://hes.ccsenet.org
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