Abstract
The social, economic, and political landscape of northern British Columbia (BC), Canada, has undergone considerable transformation since a recession in the early 1980s. From this, there is an emerging recognition of the need to move from an economy based upon comparative advantage to one embracing competitive advantage. The purpose of this paper, drawn from ongoing regional research, is twofold. First, we apply a rural lens to the regional planning and development literature, which highlights the significance of competitive advantage as a tool for regional rejuvenation. Second, we add to this dialogue by exploring the relevance and meaning of competitive advantage in the non-metropolitan setting of northern BC.
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