Abstract
The aim of the research is an in-depth and detailed knowledge of the start-up business model, which is structured according to Canvas visualization. The research sample contains 106 start-ups operating in Slovakia. Each start-up was researched by a member of the research team, who personally recorded the statements of the founder. The research results are based on qualitative analysis and synthesis of statements of the founders of start-ups. The main results of the research are a summary view of the business model of the examined start-ups, which expresses the peculiarities of the start-up business making, including priorities within its blocks, and the identification of space for variations in the business model of start-ups. A secondary result of the research is the subjective and objective circumstances of the creation of a business idea, its content, confirmation of its originality, and the peculiarity of the start-up development process. The practical use of the results consists in providing a pattern of the business model and the possibilities of its variation, which are the result of field research of real and functioning start-ups. The originality and value of the research lie in the direct collection of qualitative data, immediate knowledge of business reality, and the synthesis of results into a comprehensive and detailed picture of the start-up business model.
Highlights
Start-up is a very small nascent enterprise that is expected to discover or create a new need, an attractive and unusual product, a scalable business model, and rapid significant growth
When founding a start-up, the founders address several key questions: Who will be the customer? What would the customer need? What technology will be the basis of the business making? How do we build and develop an enterprise? How do we get financial resources? What will be the source of revenue? Answering these questions means building a business model
Attractive and promising growth of the industry is the reason for the choice for 9.9% of entrepreneurs and the industry not demanding, e.g., on expertise and start-up capital is the reason for entry for 8.1% of entrepreneurs
Summary
Start-up is a very small nascent enterprise that is expected to discover or create a new need, an attractive and unusual product, a scalable business model, and rapid significant growth. It creates new jobs, brings solutions to current problems in the economy, technology, ecology, communication, leisure, and entertainment. Building a functioning business model is crucial for a start-up because it becomes a regular enterprise and can claim the favor of customers and investors. In-depth and detailed knowledge of the structure of the start-up business model, including the creation of a business idea and its development, will enable a better understanding of the conditions and processes of its operation and the fulfillment of its business purpose
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