Abstract
Since the advent of television forced a drastic reduction in program offerings, most radio stations have found some variation of the “music and a little news”; formula profitable. However, there is much guessed but little known about the popular presentation of popular music. Questions of continuity style, music selection, disc jockey personality and program scheduling are answered for the most part by frequent empirically (as opposed to scientifically) determined decisions regarding minor changes of format on each of the many radio stations programming essentially the same content. The basic question is: “what are those small differences in style and format that lead to success or failure, popularity or unpopularity, of a given disc jockey program?”; The present study analyzes only one aspect of this problem, that of the content of written continuity for popular music, while recognizing the presence of myriad other factors as yet unexplored.
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