Abstract

In the modern world, the market of raw meat and meat products is constantly growing and developing. It is quite dynamic and characterised by a constant increase in competition. The structure of the commodity market is evaluated not only by local region producers of the region, but also by producers from other regions, and each of them in general and in particular occupies a certain market segment. The article presents information on the analysis of the structure of the raw meat market, in particular beef. The characteristics of the main supply competitors to the Omsk region and the Siberian zone are presented Based on a questionnaire survey, the main trends in the selection of raw meat for representatives of the food industry were identified. This analysis is also based on such factors as the purchase and market price, as well as in the framework of public nutrition for finished products made from meat raw materials. Based on the results obtained, a number of conclusions were drawn, and an idea of the market for these products was formed.

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