Abstract
The halal product industry continues to grow and has a big influence on the global market. In fact, Indonesia is determined to make the country's halal product industry more competitive in the world halal market. To anticipate this global market competition, Indonesia as a Muslim majority country must be able to take the advantage of this enormous opportunity. The role of the network in developing halal products to the global market was when marketing its products. PT. Mitratani could not be separated from relationships with business partners. Each business partner had a role to play. Also, PT. Mitratani could not separate the use of information technology and media as a means to expand marketing to the global market.
 To create an edge in competition, PT. Mitratani focused on customer and consumer needs. The most important thing was to build trust in business partners. PT. Mitratani's advantage was in the cultivation of edamame. It was from planting to the use of pesticides and fertilizers, until PT Mitratani farmers did their own crops and carried out quality control on each land. This was done to maintain the quality of edamame. PT. Mitratani also improved the quality of its products by implementing HACCP, SOP and GMP in processing and production. In addition to maintaining the quality of PT, Mitratani had established good relationships with company stakeholders so that loyalty and trusted in the product and the company could continue.
Highlights
Investment activities related to the capital market
Especially in the field of food processing, are very important for Indonesian consumers, whose majority of the population are Muslim, so they need to be supported by various government policies so that people can feel safer and more secure in consuming various processed food products
Indonesia is determined to make the country's halal product industry more competitive in the world halal market. To anticipate this global market competition, Indonesia as a Muslim majority country must be able to take the advantage of this enormous opportunity
Summary
Investment activities related to the capital market. As. Muslim consumers, we must pay attention to the halal legalicy of consuming a product, medicine, cosmetics, and food. In the matter of food, in Islam, food is a measure of all initial assessment reflections that can influence various forms of a person's behavior.. Especially in the field of food processing, are very important for Indonesian consumers, whose majority of the population are Muslim, so they need to be supported by various government policies so that people can feel safer and more secure in consuming various processed food products. Conference (OIC) trigger a new wave of enthusiasm, paying special attention to or needing halal products, halal food and Islamic law. Halal certified products have a huge market opportunity, according to current estimates the marketing value of halal products in the global market exceeds US $ 600 billion.
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