Abstract
All areas of our life, including interaction between people is now under the influence of technological progress. Information becomes available through various means, including the Internet variants of the press publications. In this sense, the polemical discourse of the print media becomes very popular with participants of communication – both the addresser and the addressee who get the possibility to take part in solving different urgent problems which arise in the society. The specifics of this kind of communication requires careful analysis in order to clarify the mechanisms of achieving the main goal of the polemical discourse of the print mass media, as well as compare them on the material of two languages – English and Russian. Mechanisms of realizing the communicative strategy of informing which are represented by the communicative strategies and have specific features have not been studied yet as the polemical discourse of the print mass media in its complete form has appeared only recently, at the end of the 20th century. The developed methodology was tested on the material from the English-language newspaper “The Guardian” and the Russian-language newspaper “SB. Belarus Today”. As a result, the authors have identified the set of communicative tactics which serve the realization of one of the main communicative strategies of the polemical discourse of the print mass media – the strategy of informing. Moreover, the comparative analysis of the data obtained on the material of two not related languages can be used at practical classes in linguistics to develop students' skills in article writing and modeling strategic situations.
Highlights
Being in the center of attention of representatives of many sciences for decades, verbal communication with its laws and regulations is still of interest, since technological progress, together with various socio-cultural factors, changes the set of linguistic means that are used by communication participants to achieve their respective goals
The study has shown that an important role in the implementation of the strategy of informing in the polemical discourse of the print media is played by the tactics of the compositional division of the text, which provide the reader with unambiguous, objective and consistent information, since the most important information about the urgent problem is placed in the so-called strong positions of the text of the problem article – the title and the lead
This tactic is characteristic of the polemical discourse of the print media in both languages, but in the English-language discourse it is supported by technical capabilities in the form of hyperlinks, for example: The reality playing out before our eyes is that the NHS, for all the wonderful dedication of its staff, has an embedded lack of resilience
Summary
Being in the center of attention of representatives of many sciences for decades, verbal communication with its laws and regulations is still of interest, since technological progress, together with various socio-cultural factors, changes the set of linguistic means that are used by communication participants to achieve their respective goals. The social-pragmatic approach was chosen, which allows us to consider the discourse as “a speech action, the participants of which are certain types of linguistic personalities, acting on the basis of certain circumstances and conditions of communication” [7, p. 30], since the polemical discourse of the print media, we are investigating, is “a set of coherent written texts representing the statements of participants in a certain polemic situation, which has as its communicative purpose a search for a solution to an urgent problem” [8, p. 6].
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