The Strategy of Development Jimbung Tourism Village through Expert Preference Approach and Simple Additive Weight Method

Abstract

The purposes of this study are to increase the empowerment of local communities in the tourism sector in Jimbung Village, Indonesia, especially in the concept of a nature-based tourism village and creative economy, to build the tourism sector as one of the main pillars of sustainable economic development, to map the potential and problems of tourist villages, to improve the socio-economic status of the community. rural areas and to formulate a tourism village development strategy. This research method uses a survey method. The survey method focuses on obtaining information or data which is carried out through field observations, interviews with stakeholders and FGDs. Interviews are used to explore the preferences of experts consisting of Village Government officials, practitioners, academics, tourism managers. The expert system approach is carried out to acquire expert knowledge about the factors that need to be considered in a tourism village development strategy. Problem solving is divided into two stages, namely the first stage is identifying the potential of tourist attractions. The second stage is formulating a multi-criteria decision for developing a tourist village with the SAW (Simple Additive Weight) method approach. The development of the capacity of the Village Government apparatus is an A-1 alternative which is chosen as the best alternative, in other words, the Village Government Apparatus are as the best stakeholder preference in the development of Jimbung Village Tourism. The second is the Tourism Manager stakeholders with a value of 0.937, the third order is the Academic stakeholders with a value of 0.847, the last is the Practitioner stakeholder preference with a value of 0.785. Stages of national tourism development at the village level are: (1). Identifying the existing cultural values and potential to preserve and develop, (2). Empowering village tourism potentials to be built and developed and (3). Developing forums for the actualization of village culture and tourism.