The Strategy of Aceh Tourism And Culture Services In Post-Pandemic Halal Tourism Recovery

Abstract

Tourism has become one of the sectors that drives economic growth in Indonesia. The growth of the Muslim population gave birth to the Muslim tourist market, thus encouraging the development of halal tourism in Indonesia. However, 2019-2021 has been a year of decline in tourists and even the number of foreign tourist visits to Indonesia has decreased drastically in 2021, including the Aceh region. Aceh's leading tourism such as Aceh Singkil and Central Aceh have been affected by the pandemic outbreak. The purpose of this research is to find out the recovery strategies and efforts carried out by the Aceh Culture and Tourism Services. The research method used is the qualitative method. Data collection is carried out through literature studies from various sources such as reports, books and journals. The data analysis used is content analysis. The strategy of the Aceh Tourism and Culture Services in restoring halal tourism post pandemic is to compile a series of events throughout 2022 as a form of preparation and recovery of Aceh halal tourism in collaboration with various parties.