Abstract
This research aims to study the problematic conditions of small and medium enterprises, of hotels and food services, to provide a strategy for the development of small and medium enterprises, by providing hospitality and food services in Phuket by using integrated quantitative research which is divided into two phases. The first phase is a study of current problems of small and medium enterprises, accommodation and food services. The second phase is a strategy for the development of small and medium enterprises, accommodation and food services in Phuket by using qualitative research. Pieces of data were collected by the expert in-depth interview. Representatives from all sectors, local and national academics were to summarize information about strengths, weaknesses, opportunities and barriers to SWOT Analysis to find the right strategy and stage the forum. The participant were involved to present a draft strategy for the development of small and medium enterprises in Phuket accommodation and food service industry. The analysis of the data in the first phase of the questionnaire was using the statistical programme to distribute the frequency as a percentage value, average standard deviation and analysis of data in phase 2 by content analysis
Highlights
Small and medium-sized enterprises (SMEs) play an important role in the economic growth of different countries, such as the source of employment, making money for the country and creating good living for people in different countries
For ASEAN countries, the number of small and medium enterprises (SMEs) in ASEAN is accounted for 96 percent of the total number of enterprises
Small and medium enterprises (SMEs) in ASEAN are important for job creation and income generation
Summary
Small and medium-sized enterprises (SMEs) play an important role in the economic growth of different countries, such as the source of employment, making money for the country and creating good living for people in different countries. Small and medium enterprises (SMEs) in ASEAN are important for job creation and income generation. It is an important economic pillar of ASEAN. In Thailand, small and medium enterprises (SMEs) are the main mechanisms for enhancing the country's economic progress. In order to increase the capacity of small and medium enterprises (SMEs), the need for a strong hand can effectively compete through enhancing knowledge in improving the efficiency of the product development process and management within the organization in terms of restructuring of supporting mechanisms and the drive of small and medium enterprises (SMEs) into a system and a clear unity
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