Abstract

To fulfill Sustainable Development Goals which is a document that become a reference in the framework of development in the world, one of the goals is the suistainable tourism issue for welfare. The government wants to make Lake Toba as one of the priority tourist destinations. Lake Toba with the beauty of the largest volcanic caldera in the world can invite demand for both domestic and foreign tourists. It is important to improve theenvironmental condition of the lake itself and how the infrastructure to reach the tourist destinations. The main purpose of this paper is to analyze the strategic management of Lake Toba development. The research method used is qualitative method. The government wants the best strategy with various implementations to prepare Lake Toba as a world tourism destination.

Highlights

  • Lake Toba has very high potential tourism

  • Lake Toba is expected to be a world-class environmentally-friendly destination that focuses on its volcanic heritage combined with Batak culture

  • Secondary data are obtained from Central Bureau of Statistics of Samosir District [BPS Kabupaten Toba Samosir. 2017], Regional Infrastructure Development Board [BPIW, 2015], and especially from Horwath HTL Tourism Hotel Leisure Report under the title "Market Analysis and Demand Assessment of Lake Toba" [Howarth, 2015]

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Summary

Introduction

Lake Toba has very high potential tourism. The main attraction is the lake itself. Lake Toba is expected to be a world-class environmentally-friendly destination that focuses on its volcanic heritage combined with Batak culture. In the middle of Lake Toba there is an island called Samosir Island. Many things are popular in Samosir Island. Among them are Chairman of Batu Raja Siallagan, Tomb of King Sidabutar, Ambarita, Parbaba Beach, Gunung Pusuk Buhit, there is Tuktuk Village as the main accommodation area.[BPIW, 2015]

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