Abstract
This paper’s perspective is through the lens of technology advancements in data warehousing, mobile devices, technology acceptance and target advertising in creating an information system adaptive to specialized marketing to consumers based on their observed interests and behaviors. Thereby, the research and analysis approach of this study is grounded through scholarly journals and study of technology advancements allowing for the development of these systems. A deeper dive into this research examines the perceptions of consumers’ acceptance of M-Commerce and the steps commercial businesses need to consider regarding the solicitation of their customers and how they are opted into target ad campaigns.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
