Abstract

This article discusses one way in which cultural studies theories can be applied to current research of subcultures on the internet. Starting from Clarke's and Hebdige's theories of subcultural style and Frith's theory of music and identity, a case study of an online subcultural website is used to highlight the ways in which resistance is displayed by members of the ‘straightedge’ music subculture. In particular, usernames and signature files are analysed to demonstrate how style is constructed to communicate subcultural values and beliefs. At the same time, a critique of semiotic analyses of subcultural style is raised. It is argued that ethnographic methods are better suited to interpreting social psychological and cultural meanings attributed to subcultural activities in cyberspace.

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