Abstract
ABSTRACT This three-study project sought to test how news organizations can boost perceptions of credibility of their news outlet by improving journalistic transparency. Three experiments (Study 1: n = 753; Study 2: n = 599; Study 3: n = 321) tested whether adding a transparency box to news stories that explained why and how journalists covered each story would improve credibility perceptions. Study 1 used a mock news site, and the box did not increase credibility perceptions. Study 2 made the box more prominent and used the real audiences of two news sites, USA TODAY and the Tennessean, and the box increased credibility perceptions. Study 3 used a less prominent box on the real audiences of three McClatchy newspapers, and the box did not increase credibility perceptions regardless of where it was placed on the news story. Results suggest transparency boxes may have limited influence on news outlet credibility, but they must be very prominent to have an effect and do not work consistently.
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