The stereotype content model and disabilities

Abstract

ABSTRACT Using the stereotype content model and behavior from intergroup affect and stereotypes map model, we examined whether stereotype content directed toward specific disabilities conforms to the high warmth/low competence stereotype associated with “disabled people” or whether individual disabilities, or clusters, would elicit different stereotypes. Participants from the USA rated 12 disabilities on perceived warmth, competence, courage, emotions and behavioral tendencies. All disabilities, except schizophrenia and disability, were rated higher in warmth than competence. Four clusters emerged, varying on relative warmth, competence and courage. Pity was the highest rated emotion, and negative behavioral intentions were generally low. Perceived warmth predicted positive behavioral intentions, but mean ratings suggest actual help might be minimal. Results suggest some uniformity in stereotypes of different disabilities, but some variation in stereotypes indicates the need for targeted interventions to reduce prejudice and discrimination against disabled people.