Abstract
With the rapid development of science and technology, electronic payment platforms have become increasingly mature, and network consumption has become increasingly popular. As a special consumer group, more and more college students tend to become addicted to online shopping. This study examines the probability and difference of 183 college students' online shopping addiction, and puts forward the strategies to cope with it from four perspectives: individual, family, school and society. The results showed that 62.8% of college students were addicted to online shopping. There were significant gender differences in the sub-dimensions of excessive consumption, impaired function, truncation reaction and online shopping pleasure, and women scored higher than men. There are significant grade differences in the dimension of excessive consumption and functional impairment of online shopping addiction. The excessive consumption of freshmen is significantly higher than that of other grades. The scores of functional impairment dimension of freshmen and sophomores are significantly higher than that of other grades.
Highlights
IntroductionA survey found approximately 80% of Americans has shopped online (Smith & Anderson, 2016)
This study found that 62.8% of college students were addicted to online shopping and excessive consumption is the best predictor of online shopping addiction
This study investigated the status quo, gender differences, grade differences and professional differences of College Students' online shopping addiction by questionnaire
Summary
A survey found approximately 80% of Americans has shopped online (Smith & Anderson, 2016). More than 80% of college students in China have the habit of online shopping (Zhu Y. et al, 2018). Online shopping brings convenience to college students, but it has some adverse effects. Zhu. et al (2018) found that the probability of college students' online shopping addiction were 22.7% in China, and 29.5% were addicted to online networking sites/platforms (SNS) in Singapore (Catherine So-kum Tang et al, 2017). This study aimed to explore the current situation and the causes of the online shopping addiction of college students and to seek countermeasures to improve college students addicted to online shopping behavior, and provide a basis for the development of college students' mental health education
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