The State Policy of Managing the Image of Engineering Professions in Young People’s Mind

Abstract

The research seeks to address the disagreement between the government policy aimed at boosting innovation economic development and statistical indicators presenting the decreasing demand for engineering professions in general and power and electrical engineering professions in particularly among university entrants in the context of an aggravating demographic decline. The paper presents the research into a current image of engineering professions in the mind of young people: grounds for choosing an engineering academic major, employment perspectives for future engineers, job remuneration, etc. Media monitoring services enable authors to investigate the engineering profession’s image by evaluating the density of the news agenda and the most significant events in the media space. The article includes the analysis of the current state policy in the field, namely its legislative base and ongoing measures introduced by the Russian government to alleviate the shortage of engineering occupations as a global trend. The data on enterprise employees’ attitudes to their professional activities facilitates to develop an employee value job proposition.