Abstract
In spite of its long history with different countries, ‘citizens' communication for social change’ is little known in Spanish academic and social institutions, so few communication professionals know how to address and undertake in-depth planning of communication for development. Since the 1990s, there has been a growing need to build truly participative communication in Spanish society. This article describes the main reasons for this widespread ignorance and offers a small ‘cartography’ of the field in order to advance towards full recognition of the sector in Spain.
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