Abstract
Every truth has four corners: as a teacher I give you one corner, and it is for you to find the other three. —ConfuciusChina has recently experienced an increased demand for Western-style marketing and business practices due in part to a burgeoning economy and recent entry into the WTO. Market-based education has diffused rapidly across China as Chinese universities have started to imitate their Western counterparts and have entered into joint venture agreements with them. First, increased demand for Western-style education has far exceeded supply, causing shortages of qualified workers. Second, marketing and business education still lags behind the West in quality and pedagogical approaches. Third, Western-based approaches exert social influences by challenging the traditional assumptions of educational institutions and business and economic functions. This paper discusses the cultural development of Chinese educational systems, the growth of modern marketing and business education, and the challenges facing marketing and business education in China today.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
