Abstract
The evolution of South Africa’s news media has been fraught with uncertainties as the nation’s news organizations negotiate organizational and occupational ideologies and reporting strategies in the post‐apartheid era. The mainstream English press in particular has been struggling for a sense of identity despite a history of anti‐apartheid ‘watchdog’ activity. This essay examines a major Johannesburg English newspaper and its principal rival from 1999 to 2005, the critical years just before and just after a showdown with the larger society over charges of racism in the news. It shows how organizational cultures of newspapers and their ideological schemata may be affected both by transformations in the political systems and by the unfolding of major news events, such as the government’s reaction to the AIDS pandemic.
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