Abstract
Goal: The goal of this research is to propose a system for the implementation of the standardization of processes, and for their continuous improvement and optimization in the administrative area of companies.
 Design / Methodology / Approach: A system for the implementation of process standardization was proposed and carried out through stages for structuring each process.
 Results: It was noticed that although no ideal model can be deployed in all organizations, there is a real necessity for companies that need tools to be used and adapted to the needs of each company.
 Limitations of the investigation: It is worth mentioning the fact that this work was elaborated considering the specificities of the company and that the planning for the implementation of the necessary changes was performed, observing the particularities of the company.
 Practical implications: The study demonstrates that with an organizational restructuring of the company, it is possible to structure internal and external processes, thus creating a faster and more accurate flow of information between departments and allowing lean management by eliminating obsolete and unnecessary processes. Another practical implication observed is the creation, control, and monitoring of indicators to achieve the results of the projected processes, as well as checking of the evaluation of these processes that can be maintained or changed according to the company's strategic planning.
 Originality / Value: This article contributes to the strengthening of strategic knowledge aimed at the standardization of administrative processes for the continuous improvement of quality in the services of retail companies and can be applied in companies from emerging countries.
Highlights
According to current requirements, managers feel the need to learn new ways of running their businesses and to foster a team spirit where everyone contributes with their knowledge and experience
The ALPHA RETAIL GROUP operates in the retail segment of perfumes, cosmetics, footwear, and accessories for more than thirty years
The official document of the organization follows the standard illustrated in Table 3, called Systematic and Operational Procedure (SOP) (Systemic and Operational Procedure), and Appendix E demonstrates one of the SOPs designed by the case study company
Summary
Managers feel the need to learn new ways of running their businesses and to foster a team spirit where everyone contributes with their knowledge and experience. The intermediate activities executed at the organizational level are not directly related to the production of the final product These activities provide the total cycle of an organization: from the raw material purchase to the financial results and balance sheet. Standardized processes provide routine management, ensuring greater productivity for an organization, structuring the flow from supplier process to result analysis, and achieving greater efficiency to the needs of each sector. The objective of this article is to implement the standardization process and routine work management in each department at the organizational level, establishing goals for each activity and applying administrative management tools, in order to achieve excellence in the provided services to internal and external customers. Implementing standardization and defining the ideal model will enable the company to gain greater productivity in its processes, reduce costs and losses and the capacity to evaluate and monitor the performance of its employees
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