The Stakeholders’ Perception on the Development of Baguio City Public Market

Abstract

The development of Baguio City Public Market (BCPM) is awarded to SM Prime Holdings Incorporation (SMPHI) by the City of Baguio headed by Mayor Benjamin Magalong. Thus, the researcher aimed to understand and describe the perceived awareness of the active stakeholders participating in this development. As such, the researcher attempts to establish how the different stakeholders response to the development of BCPM using qualitative content analysis. Several online publications were subjected to analysis which provided the researcher the needed data. Thus, the paper identified five active stakeholders which are BCPM Vendors/ Baguio Market Vendor Groups, The Local Citizen, Tongtongan ti umili (TTU), Media Groups and Tourists. These stakeholders all possess power, legitimacy and urgency. The stakeholders’ perceived awareness revolves on the idea that there is a development undergoing in BCPM, specifically the stakeholders believe in two opposing ideas. First, the development is in good hand as the stakeholders support the action of the City Mayor. Second, the stakeholders think that the city’s socio- cultural and environment aspect is again threatened because of the participation of a big corporation which is the SMPHI.