The stakeholder networking approach as a necessary factor of cultural tourism development in Serbia

Abstract

One of the biggest challenges in the development and management of tourist destinations that base their offer on cultural attractions, is the need to harmonize interests of numerous actors (stakeholders). Stakeholder analysis is a technique used to identify the institutions, groups and individuals that influence the management of cultural resources and attractions. It also considers the wider socio- economic and political context that influences implementation of strategic measures and activities, as defined by the Tourism Development Strategy of the Republic of Serbia. The goal of this research is to identify a system of tourism development in Serbia and principles for formation of tourist destinations. It also attempts to determine if practical application of stakeholder approach is present. Furthermore, this paper defines the levels in which some stakeholders operate, their roles and also limitations in their practices that influence the development of cultural tourism in Serbia. Common interests are identified that could become a basis for the harmonization of general attitudes and facilitation of the cooperation between stakeholders. The aim is also to create a system that would enable a practical application of stakeholder networking leading to sustainable development of tourist destinations.