Abstract
Abstract This paper examines the stability of the size and profile of benefit segments in the European corporate market for cash management services. Based on a questionnaire returned by more than 600 firms in 1996 and 1998, a relationship-oriented segment, a commitment-oriented segment, a transaction-oriented segment, and a bank rating-oriented segment are identified. The sizes and the profiles of the relationship-oriented segment and the bank rating-oriented segment are stable during this two-year period. The size of the commitment-oriented segment is reduced whereas the transaction-oriented segment has an equivalent increase in size. Further, the profiles of these two segments are slightly altered.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
