The Spreading Influence of "Tide of Calligraphy — Itinerant Exhibition for Forty Years of Henan Calligraphy in the New Period"

Abstract

The 2019 annual communication and promotion project of the National Art Foundation, "Tide of Calligraphy — Itinerant exhibition for Forty Years of Henan Calligraphy in the New Period", has been completed in Zhengzhou, Changsha, Chengdu, Xi'an and other cities. At present, the COVID-19 epidemic has affected every link of the ecological chain of the exhibition industry, and the work of "Tide of Calligraphy" has also been affected. The epidemic has changed the inherent pattern of exhibition behavior and strongly promoted the development of industries such as "cloud exhibition hall", which provides the public with more aesthetic perspectives and thinking programs. As a beautiful name card of development of Henan calligraphy for 40 years, "Tide of Calligraphy" also adopts the communication method of "cloud exhibition hall" in the exhibition, which stands out from many exhibitions. All of them show their strong cultural communication and influence, which is of great reference value for us to re-examine the exhibition hall mode and the transformation of calligraphy aesthetics under the COVID-19 epidemic.