Abstract
PurposeThe purpose of this paper is to encourage scholarly inquiries to critically examine broad perspectives of marketing and business operations in the sport industry of growing economies.Design/methodology/approachA comprehensive review of literature was the primary research method to introduce the following critical questions, “what are the major challenges in the sport industry of developing economies in a globalized market environment and what to do?”.FindingsSeven articles are selected based on their theoretical and practical contributions.Originality/valueThis special issue is committed to trigger more investigations into sport businesses in developing countries and ultimately advancing theories and seeking solutions.
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