The Spirit of Ethnical Art as an Estethical Domain in Managing Tourism Attraction in Malang, East Java

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This research is an excavation of Wayang Topeng performance art as one of the ethnical wealth of Malang, East Java. The main target is the aesthetic domain, which is intensively studied for its potential as a tourism art by various groups, including the efforts of the Malang local government. This research aims to understand the local wisdom that can be performed as tourism arts offered at various events, one of which is at the presentation of the 2018 MCC (Malang Culture Carnival), which carries unique themes, one of which is wayang topeng (mask dance). The research method uses qualitative descriptive with a single case study approach, namely the appearance of MCC 2018. Data collected in the form of words and actions and document review, which emphasizes on key informants, Ida Ayu Made Wahyuni, SH, MS (Head of Malang City Tourism Office), Tri Handaya, S.Kom (Chairman of the Asmarabangun Wayang Topeng Association). The analysis used is a holistic single-case study. The results of this study are as follows: (1) The presentation of the theme of the work is local and historical, (2) the performance is sourced from the form and technique of the Wayang Topeng tradition, (3) the costumes and supporting devices for processing the characteristics locality and ethnicity. The ethnic spirit element raised is the aspect of locality and is offered as a display that is modern, exotic, and spectacular.
 Keywords: Mask, ethnical spirit, tourism art, locality