Abstract
In the conditions of martial law, Ukrainian enterprises face numerous challenges that require prompt adaptation and effective management. This article explores the specifics of business operations in Ukraine during military operations, analyzing the main problems faced by businesses and the strategic approaches that allow them to remain competitive. The article highlights aspects such as adaptation to changes in the market environment, ensuring the safety of workers, maintaining supply chains, financial sustainability, and the use of new technologies. The main aim of the research is to identify the key success factors for Ukrainian enterprises in wartime conditions and to develop recommendations for their further development. Using methods of quantitative and qualitative analysis, the authors conducted research based on data collected from different regions of Ukraine, including the areas that suffered the greatest destruction. The study found that the main success factors are flexible management decisions, innovative business approaches, and the active use of digital technologies. The article also examines the role of government support and international cooperation in ensuring the stability and development of Ukrainian enterprises. The findings of the research can be useful for business managers, policymakers, and researchers dealing with issues of business under crisis conditions. The study underscores the significant impact of military conflicts on the economy and the threats they pose to the existence of enterprises, which are the foundation of the country’s economic well-being. Furthermore, the article emphasizes the need to create effective risk management mechanisms and the development of recovery strategies for the post-conflict period. It also discusses examples of successful adaptation strategies that can serve as models for other enterprises in similar conditions. Thus, this research provides a comprehensive overview of the current state of Ukrainian business under martial law, emphasizing the importance of rapid adaptation and strategic planning for ensuring sustainability and development.
Published Version
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