The specificity of political propaganda, political marketing and political advertising from the point of view of the processes of integration, disintegration and reintegration. A comparative study

Abstract

The article describes the specificity of political propaganda, political marketing and political advertising from the point of view of the processes of integration, disintegration and reintegration. It shows the directions of the evolution of these communication and mobilization interactions on communities and citizens. The article presents the influence of political propaganda, political marketing and political advertising on the political awareness and decisions of citizens (including ideas, principles and views expressed by citizens), as well as the influence on the shaped and used type of socio-political ties.